IS research emphasizes that blockchain requires trust in the technology itself. However, we lack knowledge on the applicability of established trust cues to blockchain technology. Thus, our research objective was to empirically evaluate the effectiveness of several established IS trust formation factors on end user trust. We did so by conducting a between-groups experiment.
While we could validate the applicability of previous IS trust research for blockchain technology to some extent, we found that trust signals emphasizing the technology’s underlying trust-building characteristics are most effective. Hence, we highlight the need for contextualization of trust research on blockchain technology. We provide both researchers and practitioners with insights for building trustworthy blockchain applications that enable trust-less interactions not only in theory but in practice.
Please read more about our research in our latest #IJIM paper (50 days' free access).