My article "Die Digitalisierung des Marketings – Wie innovative Technologien die Marktkommunikation verändern" (The digitalization of marketing – How innovative technologies change market communication) has been published in transfer – Zeitschrift für Werbung, Kommunikation und Markenführung.
The IT function as technological forerunner takes over a key role in the digital transformation. In the future, IT and business will merge and become the central driver of value creation. Together with Sven Kreimendahl from Campana & Schott, I present my view on the future of the IT function in a video (in German).
Our report "Chances and Challenges of DLT (Blockchain) in Mobility and Logistics" commissioned by the German Federal Ministry of Transport and Digital Infrastructure was published (in German with extended abstract in English). You can download the report here.
Two of our research papers have been accepted for presentation at the 27th European Conference on Information Systems (ECIS 2019). The first one entitled “Juggling the Paradoxes – Governance Mechanisms in Bimodal IT Organizations” has been co-authored by Jan Jöhnk and Severin Oesterle (University of Bayreuth) as well as Till Winkler and Jacob Nørbjerg (Copenhagen Business School) and myself. The second paper “Machine Learning Approaches along the Radiology Value Chain – Rethinking Value Propositions” is the result of a collaboration between Peter Hofmann, Severin Oesterle, Paul Rust (all University of Bayreuth) and me. ECIS 2019 will take place from June 8 to 14 in Stockholm, Sweden. It is the most prestigious conference of the European Information Systems research community.
Paper on inter-technology relationship networks accepted for publication in Technological Forecasting and Social Change
Our article “Inter-technology Relationship Networks: Arranging Technologies through Text Mining” co-authored by Peter Hofmann, Robert Keller and me has been accepted for publication in Technological Forecasting and Social Change.
In the recent WiWo BWL Ranking 2019, I was ranked among the 21 most productive German business researchers younger than 40 measured in terms of publications (top 5%). More information can be found here.
On November 11, I gave a talk on IT management in the digital age at the Lean EAM Conference 2018 in Munich. Please find some impressions from my talk below.