Smart data transformation study published

​Enterprises can benefit significantly from the inherent wealth of internal and external data available in today’s digital era. Intelligent use of the insights derived from the analysis of these data can deliver significant competitive advantages. Those insights can revolutionize the interaction with existing and potential customers, and allow them to design innovative business models. There is no doubt that enterprises recognize the increasing importance of processing and analyzing large amounts of data and extending their analytics footprint within their organization. Are the companies prepared to address these new data demands? Are they successful in realizing the benefits of effective data analytics? How do companies prioritize their organization’s smart data transformation? To find out, we carried out a global study among Enterprises in different geographical regions and across different industries and business functions in order to get a better understanding of the current state of smart data transformation. The study report can be downloaded here.