Professor Nils Urbach
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From Plan-Build-Run to Innovate-Design-Transform

20/8/2015

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In the past, IT organizations were usually coined by the plan-build-run paradigm which structured the activities and processes within the IT organizations with a clear focus on efficiency. Fixed structures in IT allow for efficient work routines and enable automation, but reach their limit in forced innovation work. However, exactly such an innovation work is one of the key characteristics of digitization which leads to new or adapted IT/IS-based business models and value-added activities.
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In a recent research paper we discuss the limitations of the plan-build-run paradigm and other IT management approaches as well as derive requirements regarding future proof IT organizations. On that basis, we develop the new innovate-design-transform paradigm with which IT organizations can become the innovation drivers within their companies.
The research paper will be published soon:
Koch, P., Ahlemann, F. and Urbach, N. (2015) Die innovative IT-Organisation in der digitalen Transformation: Von Plan-Build-Run zu Innovate-Design-Transform, in: Managementorientiertes IT-Controlling und IT-Governance (2. Aufl.), S. Helmke and M. Uebel (eds.). Springer, Berlin: forthcoming. (Link)
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